案件名: Performance and Growth Manager
案件種類: Permanent
雇用形態: Full-time
所在地: Tokyo
業界:
  • Tourism, Hospitality, Leisure
専門:
  • Sales & Marketing
通貨タイプ: 年毎
給与: 交渉可
掲載済み案件: 19/02/2019
案件ID: 32928

職務内容

Our client, the fastest growing hotel chain in Japan, is seeking a talented professional who thrives at the intersection of data, media, product and marketing. The ideal candidate will have a strong technical, analytical, and product background – focusing on growing our performance numbers.

Responsibilities

Performance and Growth Analysis:

  • Drive growth by finding media buying best practices and identify missed opportunities
  • Understand all media acquisition channels and support budget management and allocation
  • Conduct overall Conversion Rate Optimization, AB testing at the website's level and suggest optimizations, content tweaks and improvements in order to drive performance up
  • Participate in the product thought building by bringing in valuable data, usage patterns insights, identifying opportunities and issues
  • Streamline and put together all reporting matching the needs and requirements of the business
  • Communicate efficiently with stakeholders and leadership to produce day to day and spot performance reporting
  • Work with all departments and with investors to help them understand the numbers and the decisions taken by the Marketing Department
  • Support the effort of regrouping all data points into a clean/accurate data mart that will in turn be shuffled into Tableau marketing and management dashboard
  • Help deploy analytics projects, including tagging and roll out project management
  • Identify users’ preferences, usage patterns, needs and wants and help turn them into marketing opportunities

Minimum Qualifications

  • 5+ years of experience in marketing, advertising or growth.
  • 5+ years of quantitative analysis experience.
  • Expert in Excel
  • AB testing tools and methodology solid experience
  • Experience initiating and driving projects to completion with minimal guidance.
  • Experience analyzing, interpreting, and leveraging data to make business decisions.
  • Experience communicating insights and ideas.
  • Native Japanese required, business English preferred

Preferred Qualifications

  • BS or MS in Engineering, Computer Science, Math, Physics, Statistics or related quantitative field.
  • 2+ years of experience with SQL or other programming languages.
  • Media Buying or Analysis Experience.
  • Tableau and Google Analytics Certified

(ID:329828)